About a month ago I had linked to a Marketing Brew article about how Gen Alpha are interesting in spending time in brick-and-mortar stores. That’s good news for us! Hosting events is one sure way to bring in Alphas and their parents (who hold the wallets). The folks at Flamingo Road Nursery in Davie, Florida, must have read that article before I did because they had a nice in-store Mother’s Day event held in conjunction with Oberland Agriscience.
Yes, that Oberland Agriscience, the company that produces 2nd Nature Organic Fertilizer from black soldier fly larvae frass. You and I know what frass is all about, and we aren’t skeeved out about handling the product. But do consumers know? Not particularly. That’s why you hold an event!
During a special planting workshop held that day, participants learned all about a product that might otherwise not be appealing without some sort of experiential learning. They incorporated the slow-release pellets as they potted up their green onion plants and were able to learn that it’s easy to use, not smelly and nothing to be afraid of handling. Of course, customers were able to take advantage of a good deal on the 2nd Nature product—also an important part of the experience.
As you know, workshops are an excellent way to expose customers to new products. Create one of your own for any product you think needs a little more customer attention. And if you’re interested in learning more about the Oberland product line (it’s more than just frass!), give Courtney a shout HERE.
